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Social Listening: Make-A-Wish foundation

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     According to the Make-A-Wish foundation, every twenty minutes, a child is diagnosed with a critical illness. (wish website) I could not even begin to imagine how hard it would be for a child to miss out on so much of their childhood due to an illness. The Make-A-Wish foundation is a place kids with eligible critical illnesses can get one wish granted. These wishes range from shopping sprees to a backyard renovation. Making a wish foundation is interesting because it is fairly well known, but no one actively talks about it. When I asked most of my friends and family, they knew what it was, and the common reaction was, "it's the place that gives sick kids a wish." This is why I choose to take a look at their marketing.      A quick glance at the Make-A-Wish foundations social media, and you see a sizable amount of followers across all major social media platforms with roughly 300,000 followers on Twitter and Instagram, respectively. T...
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Marketing In The News: The Hut Lane

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  It is not often that I am interested in hearing about a restaurant’s ad or new service. Personally, it all seems to be the same thing. “Fresh ingredients,” “One hundred percent beef,” “ Quick, convenient, and quality.” However, I was very interested in something so simple, something that seems like it should have been done earlier. Pizza Hut, one of the biggest pizza chains in the country, recently has come out with a new service. “The Hut Lane,” which is essentially just a drive-through. Pizza hut is one of the world’s biggest pizza chains that is constantly looking for ways to make the customer experience seamless, convenient, and most of all safe, especially during the recent times of the pandemic. The “Hut Lane” is a digital-first contactless drive-thru, and as of a week, ago 1,500 pizza hut locations are already equipped with the technology. The Eugene and Portland areas being the nearest local locations to have the technology. Pizza Hut plans to expand this technology to ...
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About Me: Christopher Polanco Rodriguez

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  My name is Christopher Polanco Rodriguez, I usually go by Chris but I don't mind if someone calls me Christopher. I am currently living in Corvallis and have been, for most of my life. I have been needing to take principles of marketing for some time now but decided it was finally time. It is required for my major but also I have always had somewhat of an interest in marketing. I love learning all about business and each aspect of it. I have enjoyed accounting classes even though some may consider it to be the most boring part of the business. I am a Business Information Systems major. I chose this because I have an interest in technology but love business and this major seems to mix both of them. Besides technology, I have other interests. During the pandemic, I have started going to the gym and have had more fun with it than I have in the past. Also, I have recently gotten into collecting pokemon cards again mostly because it gives me something I can do to spend time with my ne...
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